@IceeFest event the Andromedia Galaxy application for Touch Display Totem was the entertainment host.

The creative idea was of a struggle between five different populations, all representing categories in the communication area. The participants had a competition in which they practiced the ability to reach the target public in order to conquer to the top of the leader-board.

The activation has been a success mainly because of the device on which it was implemented, the Totem Display Touch which has attractive features. What are the benefits of consumer activations with Touch Display Totem?

  • standing out – using experiential tactics can help create a tangible connection and help stand-out;
  • engaging consumers – with the help of TDT you can create one-to-one engagements and compelling experiences;
  • power of shareability – by including social sharing into the experience it allows amplification of the campaign well beyond audiences who experience the campaign directly. This is easily possible with just one click away;
  • data – experiential marketing gives you the unique opportunity to look beyond a consumer’s purely transactional data and learn more about their audiences’ preferences directly.