A wake-up call from a good feeling is something we believe you would want to experience. So, in order to receive it, of course, the right answer is ”Yes!”. Yes, Actimel wanted to show everyone that a good start is the way to go, but it’s even better to keep that feeling all day long. Yes, it was a fun and engaging experience for the users. Yes, the participants left with more than a prize, they took the good feeling with them too.