Imaging how exciting is for parents to participate into an engagement activation and to play with their children in the same time.
Touch screens are the perfect playground for children, therefor for marketer who own products dedicated to children, we create activation concepts to fit both children and parents. Using touch digital totems we can easily adapt to nay type of screen activation by adapting the resources based on the brand or product, context and audience. Splitting the screen, we obtain 2 engaging areas, one below where the child is playing a game and one above where the parent interact with content about the products (video ad or presentation) and can subscribe into a sweepstakes or a database.
If we will add a social media component, offering the possibility to share content, we will amplify the in-retail activation into online, with what we call – an offline2online tactic.
