UNTOLD is the largest annual electronic music festival and the perfect place to reach thousands of young smart teens and young adults. Nestlé Lion unleashed the courage offering to their audience memorable, scaring but fun moments.
The LION cage, a booth especially designed on target audience demographic, was offering engaging experiences for people to face their phobias and fears: snakes bites, roller-coaster falls, shark attack or phantoms ….of course all of them in the most safest way, the contact being just thru a digital touch screen.

Under the creative concept ” Waking-up the lion in you”, runing the experience consumers could receive a photo taken instantly in the climax moment of the scary movie.

The most courageous participants were immediately recognized by all audience, due to “lion” branded props, like robes, visors, capes.

Visibility of the brand was among the special invitations of the festival and our experiential marketing experience was a memorable one.

Syscom Digital is a top leading interactive marketing agency born in 2009. We have been always driven by ambition and thirst for innovation, therefor in 2016 with logistic support of the already existing infrastructure (web and mobile, SMS text aggregation platform, voice automated IVR, LED screens, Kinect devices, AR mobile apps, VR glasses etc) we launched our Digital Experiential Division. Amazing projects, new technology, brilliant creative ideas, successful campaigns, all of them drove us to a next level of understanding the consumer interaction- the retail engagement.

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