Makeup Genius L’Oreal Paris is an innovative application that has permanently changed the experience of buying and testing makeup products.

This application allows you to try virtually a wide palette of L’Oréal Paris products, turning your smartphone or tablet into a makeup mirror.

Using the augmented reality, the application recognizes the face shape and expressions through the front camera of your smartphone or tablet and applies your face makeup in real-time, following your face moves.

Exclusive technology taken directly from Hollywood studios is an absolute premiere in the field of beauty. Virtual makeup has never been more real!

At every step of the journey through the application, with a simple touch you can buy your favorite product. The application benefits from the procurement mode through a local retailer – eMag. Simply choose your favorite product, press the “Buy” button and you are transferred to “My Shopping Cart”.

Syscom Digital is a top leading interactive marketing agency born in 2009. We have been always driven by ambition and thirst for innovation, therefor in 2016 with logistic support of the already existing infrastructure (web and mobile, SMS text aggregation platform, voice automated IVR, LED screens, Kinect devices, AR mobile apps, VR glasses etc) we launched our Digital Experiential Division. Amazing projects, new technology, brilliant creative ideas, successful campaigns, all of them drove us to a next level of understanding the consumer interaction- the retail engagement.

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