All those who came to the most desired event Elle Style Awards they noticed the futuristic aspect of the Kerastase Superstar Hairstyle corner. Layout was perfect, right next to the scene and the lights have given them a suitable shine. The guests came in that space, the moment in which all carousel’s cameras shooting they automatically. The photos have constituted a gif, that they could distribute in social media. How? At the side of the emplacement of the cameras we had a digital totem with a built-in printer. They could see the gif on the Totem, but, in the same time, they have received a printed photo which contained 3 of the pictures taken over, each picture with a different hair style’s semblance(outside, backside, profile), and a QR Code which when it is scanned result a gif’s link. The gift could be share on social media. We automatically generated via sms a link customized for each participant so as to the gif to be available on your phone.
This was one of the greatest brand activation we ever did. Artists, media representatives, socialite and influencers, were queuing to participate to our activation were you and your hair were leading actor of each play. Hundreds of shares in social media and thousands word-of-mouth spread. A real success!

Syscom Digital is a top leading interactive marketing agency born in 2009. We have been always driven by ambition and thirst for innovation, therefor in 2016 with logistic support of the already existing infrastructure (web and mobile, SMS text aggregation platform, voice automated IVR, LED screens, Kinect devices, AR mobile apps, VR glasses etc) we launched our Digital Experiential Division. Amazing projects, new technology, brilliant creative ideas, successful campaigns, all of them drove us to a next level of understanding the consumer interaction- the retail engagement.

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